Is Creating a Mobile App a Wise Music Decision?

For musicians, they want to have their music heard. Regardless of whether you are new to the scene or you have been out of the industry for a while, you want something that allows people to connect with your music on more levels than one. For some, they worry about the cost of creating a mobile app and think that it might be too expensive. They wonder if it will be worth it in the end. In short, you have to think about all of the benefits beyond the cost of the app development.

Look at the app from an investment standpoint. We all know that creating a mobile app will open up doors that weren’t there before, as well as increase the amount of engagement you have with your fans as an artist 交友app
, but does that justify the cost? In more ways than one, yes. You will be able to reach a larger group of people than what you could do alone, plus people love being kept up-to-date on everything going on with their favorite musicians. Your app will allow the fans to be in the loop on all of your musical events.

If you are a mainstream artist with thousands of fans who come to your show, it might seem like a no-brainer to get one of these apps created for your group. If you sell a couple show tickets, you have more than paid for the cost of the app, which turns it into a profitable marketing tool. For smaller artists, the results might not be as obvious.

When you have a loyal fan base, it makes sense to give them a way to connect with you when you are touring. Selling a few t-shirts that fans seen on your app can help you recover any investment you make for the app in the first place. As you can see, the possibilities are endless when you have a mobile app working for your group.

With a mobile app in place, you can list your upcoming concerts and let people know where you are going to be and when. This helps to promote your concerts and gives the fans time to purchase tickets in advance. Not only is it good for your group, but it is good for the venue as well. The possibilities are endless, so why not embrace the power a mobile app can bring to your musical group today? The section of reviews on application stores makes an interesting read for a curious mobile visitor. We are always interested in what’s bad about the product we want to purchase: be it a mobile device, a mobile app, headphones or whatever. These drawbacks may influence our final decision, whether to make this purchase or not.

The main reasons for negative reviews are quite obvious: it’s when people get less than they expected: either the app has a bad user interface, it provides a worse experience than the user expected; or it’s overcomplicated and difficult to navigate. Or maybe the app has bugs and crashes on some particular device model (courtesy of Android) or crashes while performing a particular feature. Whatever is the case, the result may be shown to all the world on the page of your app on the store.

Negative reviews are ones that contain criticism of the app. They may rate your app with 4 (or even 5) stars, so to say, in advance, with expectations of that one little change for better; what’s more, they provide information on what’s wrong with it. Not that this info is always valuable; but there’s good reason to track and right these wrongs. The other side is suggestions: when users find your app great, but they express wishes that would make it better for them.

Let’s take a look at regular shoppers: according to stats by Econsultancy (dating back to 2013), for only 4% of consumers one negative review is enough to abandon the idea of purchasing the reviewed product. However, for 24% of them it’s 2 reviews, and for 39% it is 3 reviews. Is it all that bad for software owners who get negative reviews? Not quite. Critic feedback helps make a product better from the very beginning – the development/testing stage.

Here your app is on the app store, getting ratings and reviews. The praising ones will encourage you to keep going and treat things as they are; meanwhile the criticizing reviews, although initially disturbing, should encourage you to make the product better. And here’s the truth: your app will receive negative reviews. Every major app has had it share of criticism, and will receive it overtime. We all continue getting updates with the same word ‘bugfixing’ in the ‘What’s New’ section. Now the questions are, why they appear, and how to treat them for your benefit and for the good reputation of your mobile product.

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